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Taming the Content Beast: Content Strategy and Modeling for IT Professionals
Is This Workshop for You?
Forrester found that more than one-third of IT decision-makers are dissatisfied with their current CM implementations ... more...
Chances are, like many other IT professionals, you're falling under the shadow
of a growing menace—content that you are supposed to have control over
that is, in fact, controlling you!
If just thinking about content projects creates visions of out-of-touch executives
demanding that you to deliver useful Web sites from a tangled morass of content
on disparate file servers and systems, this workshop is for you.
Wouldn’t it feel great to be able to get your organization to not only
understand the issues you face, but to actually support you and fund your solutions
as you regain control of your content? This workshop has helped people all around
the world do exactly this.
Participants Receive a Host of Extras
- A complete workshop backgrounder and workbook where you can
chart your own CM strategy and content model
- A copy of the acclaimed Content Management Bible
- A sneak-peek version of Bob's new book "Laughing at the CIO"
- Access to exclusive eBooks on strategy and project leadership
- Bob's much-loved CMS Possibilities Poster
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What You'll Learn
"It was awesome. Perfect pace. I would love to hear more from you. Very knowledgeable." --Franciel Azpura Linares, Information International Associates
Bob takes you step-by-step through a proven system to solve the hardest CM issues.
Throughout your two day intensive sessions you will build your own content strategy
and model using proven best practices and Bob's own industry driving methodologies.
Day 1: Learn the "Business Smarts" required for a successful content
management strategy:
- Set goals that benefit your company's bottom line
- Build a realistic business case to meet the goals
- Get support from above and from the business units
- Get the funding you need
- Avoid departmental wars
- Accurately gauge the size and scope of your problem
- Use competitors' web sites as a tool to help solve your most pressing
problems
Day 2: Learn the "Nuts and Bolts" of content modeling, the key to linking
business goals with technology:
- Balance the sources and consumers of content
- Balance the Web against other delivery channels for your content
- Create a content domain to limit scope creep
- Devise a set of content types for content organization content creation, storage, and
delivery
- Define taxonomies and other access structures to organize and target your
content
- Design for future growth and inevitable change
- Determine how to reuse content and display it on Web pages and beyond
- Use XML and database technologies to store and publish content
About the Presenter
"Provided tools to be able to look at information management in the larger context of organizational goals." --Alan Rosenthal, Microsoft Corporation Leading the workshop is information management professor and long-time consultant
Bob Boiko. Bob (literally) wrote the book on content management, The Content
Management Bible (2004, Wiley & Sons) is in its second edition and has become
the gold standard for content management professionals. Bob's dynamic presentation
style keeps him consistently on the list of most-requested speakers at IT and
business conferences. His methodology has been applied to organizations of all
sizes, from small non-profit organizations to major corporations in North America,
Europe and Asia.
Don't begin your next project until you learn the techniques in "Taming the Content Beast."
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Workshop Sponsored by
Workshop Sponsored by
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