Competitive analysis is a time-honored technique for understanding what your peers are doing that you should know about. Bob developed a successful methodology in his consulting practice to bring competitive analysis to the world of content management.
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In the analysis you create a set of best practice content types and templates based on an analysis of your Web site and those of your peers or competitors. With this information, you can determine what kinds of content types, taxonomies, and templates are most respected and work best for your organization. Here are a few good reasons to do this type of analysis:
Here are some resources to help you get started doing your own competitive CM analysis:
Learn how to go beyond what people claim to want to really pin down your needs for a CMS. More ...
Build a great strategy and content model in this highly focused, information packed, and thoroughly interactive 2-day intensive workshop. More...
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